Using Branching Logic

The following video provides insight into how branching logic is implemented in a Segmentation Funnel. 


A sample branching logic page setup: 


In the following example steps, we’ll use the question “Is Science Your Favorite Subject?” If the answer is yes, then we’ll have the participant go to the end of the funnel. This will automatically take them to outcome A by default. Note that you can also set it up so that the participant skips a question or questions and goes directly to the question of your choice. 

If the participant answers no, then they will simply go down the line of questions, or you can set it up so that with the answer no (or any other answer) is directed to a specific question or the end of the funnel.

Step 1: Setup Your Outcomes and Outcome Pages

We’re setting up the "Dr. Sharad Paul - Science" as Outcome A, so that when I need to branch an answer over to “Jump to the end of the funnel” it will automatically go to this outcome. 

Click on the Edit Outcome Page button (or simply input a URL to redirect the visitor immediately to an external destination). 

Set up the outcome page as you see fit. 

Set up the rest of your outcomes as needed. 


Step 2: Set Up Your Questions

In the following screenshot, you can see that the question is set up with a simple Yes or No as the options. 

Setup your questions in a way that will make it easy for you to remember how you want answers branched. For example, if I know that if someone chooses Science as their favorite subject, I may want to have them go directly to the end of the funnel, or maybe to another question further down the funnel.

Step 3: Configure Branching Logic

To get to the branching logic page, hover over a question and click on the branching logic icon:

Now you can setup branching logic as needed. In this sample, if the participant chooses Yes as the first answer, then they will immediately be taken to the end of the funnel. 

If the participants answer no, then they will simply go through the rest of the funnel, unless you've mapped it to go another question or to the end of the funnel as well. 

When we test it out in real time, you can see that it functions properly:

When we select yes, we are immediately taken to the end of the funnel:

Note: If you have lead capture pages setup, then the participants will be directed first to fill in their information. For this reason, you will want to have either a general lead capture page that is relevant to all outcomes, or a separate lead capture page for each outcome. 

Alternatively, you can also set it up so that the participant simply skips a question or more, as illustrated here. 

If you have additional questions about branching logic please reach out to our support team at