Build Questions in Quizzes

Perhaps the most vital component of your Discovery Survey or Segmentation Funnel is how your questions are presented, and the path that the visitors are lead down. 
 

Step 1: Prepare the Content Ahead of Time 

It’s important to have the questions crafted before inputting them into your Discovery Survey or Segmentation Funnel. 

In the video below, we’ll show you an example of building out your questions using the following content. 

 

Question 1: Radio Button

When it comes to caring for your orchids, what's your biggest challenge?

Zapier Tag: 

Primary_Segmentation_Orchid_Challenge

Answers:

Getting my Orchid to Bloom Again
Saving my Sick or Dying Orchid
Potting or Transplanting my Orchid
Learning the Basics of Orchid Care

 

Question 2: Radio Button

Which of the following best describes your age?

Answers:

<45
45-54
55-64
65-74
75+

 

Question 3: Checkbox

Which of the following orchid varieties are you caring for right now? (Choose all that apply)

Zapier Tag:

Market_Demographics_Variety

Answers:

Cattleya
Cymbidium
Dendrobium
Oncidium
Paphiopedilum
Phalaenopsis
Vanda

 

Question 4: Radio Button

Which of the following possible topics are you most interested in?

Answers:

Growing African violets
Growing Carnivorous Plants
Orchid Greenhouse Growing
Making Your Own Homemade Orchid Fertilizer

Honestly, none of the above topics really interest me

 

Step 2: Put It Into Action