Create and Map Outcomes for a Segmentation Funnel

Having specific outcomes that are dependent on the participant’s answers is vital to having an effective Segmentation Funnel. 

Step 1: Prepare The Content

We’ll be using the following outcome copy in the video example below. 

Outcome A

Outcome B

Outcome C

Outcome D

  • Outcome Name: Learning the Basics of Orchid Care
  • Zapier Tag: ORCHID4
  • Outcome Page or External Redirect? External Redirect. 
  • If external redirect, link:
  • Mapping Scheme: Q1 to match with outcomes

Step 2: Put it into practice