What a Discovery Survey is and Why You Need One

What a Discovery Survey Is

Discovery Surveys are used to gather marketing intelligence from your existing audience or to understand the needs of an audience in a new market. This allows you to pivot as needed with your existing products and services, or set the course of action for a new market.  

Additionally, you get advanced response scoring with open-ended questions, a beautiful built-in word cloud tool, and real-time statistical analysis.

When you build out a Discovery Survey, you can do the following:
  • Build a Welcome Page
  • Input Your Questions
  • Build out the Thank You page
  • Incorporate design elements of your choice
  • Configure advanced integrations
  • Publish the survey in an ad, your website, social media, etc. 
It is important to gather participant data from Discovery Surveys periodically throughout the year, as it will enable you to stay in touch with your customer base needs. 
 

Why do you need to use Discovery Surveys?

  • It helps you understand what the most used phrases and words your customer base is using.
  • It provides insight into what your current customer base is asking for.
  • They yield valuable insight into new markets that you’re interested in.
  • They give you the data needed in order for you to make informed decisions about what changes need to be made to your products or services.